I recently listened to an audiobook entitled Crush It by Gary Vaynerchuk. Since most of what the work represents moved me – living your passion – I decided to write about it. I’ve been watching Gary’s talks on his YouTube channel for quite some time and heard many good things about him. So when I got my hands on Crush It I was hoping to learn more about his brand of “hustle”. I wanted to learn more about how he established his empire. I wanted to understand how he came to be the wildly successful “Gary V”.
Subtitled Why Now is the Time to Cash in on Your Passion, Crush It is an illuminating book about how to utilize social media to make the most out of a mere hobby, an occupational interest or activity, or any passion you may have for anything, and transforming that into a lucrative, successful future business venture or even a long-term career for yourself. By establishing your own personal brand online and building on that through social media, any hardworking, passionate individual can earn a keep and put food on the table through pursuing his or her passion. And that’s living your passion. In fact, the book testifies that “any topic can be turned into a profitable, sustainable social media-driven business.”