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Digital Marketing That Sells for Top Dollar

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Digital Marketing for Home Sellers That Works. Get You Home Sold Quick w/ these Strategies.

This week I’m really really excited to share what digital marketing is all about in 2019 and how to get results when selling your house. This concept is based on the idea of starting where buyers begin their home search. Today Buyers are looking at home online via their phone, iPad, or computer.

When buyers start looking at homes online it doesn’t matter if they’re just thinking about purchasing or 100% committed. Buyers don’t want to answer someone door knocking with a new listing from the neighborhood. They’re not running to their mailbox waiting for the most recent just listed card. Buyers are going online to the MLS aggregators like Zillow, Realtor.com, etc. and searching for properties. They’re even setting up email alerts and notifications getting properties sent to them in real time as they hit the market.

Showcasing Your Home Online

All Buyers Start Their Home Search Online. It's the Easiest and Most Convenient Way to First Start Looking.

If we start where they start, we present your home online in a way that excites your target home buyer when they first view your home online. Our first impression should appeal to their lifestyle and speak to their needs. We want them to look at your property over and over until they schedule a home tour.

We create this Home Buyer Experience by taking professional photos that are 100% on point. Photos must be crisp and bright. Professional photos pop, and everyone knows if photos came from an iPhone. And especially when a house is not staged properly! As we have shared in previous weeks.

Ariel photos and property videos highlight community features and strengths of the property that speak to your target buyer. Getting buyers interested in your home happens by marketing photos and video of your property including the location and lifestyle of the surrounding area.

Targeting Your Ideal Buyer

Let’s say you’re home is located in Lower Downtown, to speak to your ideal buyer we will highlight proximity to Union Station, walkability, and descriptions like “pick a direction and you will find an amazing restaurant, yoga studio, or whatever you’re looking for!”

The same is true if you own a property in Highlands Ranch. Right? Highlighting recreation centers, open space, or access to residential amenities like shopping will attract suburban buyers. Think about your ideal buyer and narrow your marketing focus to speak directly to them.

When you speak to location and the lifestyle it begins to resonate with a buyer profile looking for that lifestyle and experience. With that Buyer in mind, we can design a marketing experience designed to pique their interest.

Doing this will push a Buyer’s hot buttons to take action and tour your property. It doesn’t stop at photos and video, so highlighting location and lifestyle in your property marketing description is just as important. Doing so gets people excited and most importantly get your home sold fast!

Targeting Your Ideal Buyer Gets Your Home Sold Fast

Tracking Home Buyer Behavior

How do we measure the number of home buyers excited about your home? It’s by watching the behavior of buyers in the marketplace looking at your property. For example, when we list a property on a Tuesday or Wednesday at 5PM I begin tracking the activity of the buyers looking specifically at your home before we begin showings on that Friday.

I’ll look at all the real estate aggregators to see how many views the property is getting. And how many people are saving your property online. Understanding the popularity of your listing online will set the tone during our first weekend of showings.

If we track buyer behavior we’ll understand the pace of that deal and how it’s going to go during our first weekend of showings. By listing on a Tuesday or Wednesday, it allows our marketing to trickle out into the marketplace and get buyers excited before showings begin on Friday. It allows us to reach the person that’s waiting for a “just listed” email. All the way down to the person who isn’t checking until the weekend is near.

By tracking the metrics we understand the pace of the deal and most importantly we understand what kind of leverage we have if we get an offer quickly. If I have one offer quickly and a lot of showings scheduled, we’ll need to respond in a way that doesn’t leave any money on the table. And tracking buyer behavior online allows us to know our negotiating position before we make a deal 🤝

Digital Marketing Starts Online and Targets Specific Buyers Searching for Your Property.

Why Digital Marketing Works

Everyone starts online because it’s the most convenient and easiest thing to do. That’s the importance of having an effective online marketing campaign because it’s 2019 and my attention is online and via my phone. And that’s the case for most home buyers.

Buyers are setting up custom email alerts and notifications on various apps getting new listings sent in real time as they are hitting the market. All of it’s feeding through the attention we’re giving our phone and our e-mail. Consumers are taking a very tailored approach to the results they are getting. That’s why we must start online and speak to the specific buyer looking for your home!

Today digital marketing is king…everything is online! And I want to encourage you to carefully consider how you sell in today’s digital world. If you want to discuss my digital marketing campaign please contact me. I would love the opportunity to sit down and chat!

Next Week:

This past month has been all about Sellers! We covered Updates and Repairs the Get Top Dollar for Sellers. Even How to Stage Your Home and why that flows into an effective Digital Marketing Campaign. Next week we’ll be covering How to Price Your Home in Today’s Market.

SELLERS: It’s Time to List Your Home

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It's Spring. Now is the time to sell your Denver Home.

Today I’m speaking specifically to Sellers. Why? It’s because the selling season has officially kicked off! It’s getting warm out, snow is melting in the mountains, the trees are budding, and flowers are starting to pop! This is important because it feeds into what Buyers are looking for.

When walking into a home they want to have an EXPERIENCE that draws them in and when they walk into your house they can easily say “YES” and make an offer. This time is year is critical because Mother Nature is there to support your home, the flowers are blooming, trees look nice and homebuyers are going to see what it’s going to be like in your home both on the inside and the outside. Plus the community that surrounds it.

Creating a Home Buyer Experience

How do we create that customer experience that makes a Buyer pay top dollar? It starts by focusing on interior design and staging. That means we are minimizing spaces and adding or improving the colors within the home that will make it pop. While also highlighting the TOP STRENGTHS of the house.

The same is true for updates and repairs. Focus on the repairs that are going to make the most impact without blowing your budget or taking on projects that will take a really long time to complete.

Creating a Home Buyer Experience is Digital Marketing Gold.

Why This Works…

When Sellers knock out the staging and interior design, along with the updates and repairs (no deferred maintenance) we are putting focus and highlighting the top strengths of the property. The photos capture the best of the home and the surrounding community in a way that Buyers will take notice. Mostly because the home shows well online and tells a story. And that is where all buyers are starting their home search these days. We are essentially going where the eyeballs are!

A badass digital marketing campaign, supported with a little bit of print will always drive the initial customer experience starting online. When we make a great first impression Buyers will show up excited and ready to buy this house or decide that it’s not for them.

Staging your home get's top dollar when selling.

Make Them Say YES or NO

With any listing, Seller’s want the feedback to be EXCELLENT every single time. You literally want the reason why someone doesn’t buy your house to be something that you cannot physically change, like location, not enough space, or bedrooms. Whatever that is for the buyer that they’re testing when they walk your house.

When we create this customer experience, it allows Buyers to take action and pay the price you’re asking or maybe even more if there’s a competitive environment in place.

Selling Your Home for Top Dollar

Putting in the work on the front end gets top dollar when you sell

For all the Denver Home Sellers out there, I want you to know that 2019 is all about digital marketing. It’s where all the attention is at. Buyers aren’t going to open houses or talking to salespeople to start their search. Buyers are starting online. Period.

By creating a customer experience that starts online you can build excitement and when a Buyer walks into your home they are literally going to validate what they expect to see and check the box to say “YES”.

I share this because unique experiences on Air BnB show us the importance of creating an experience that speaks to the guest. People are willing to paying high premiums to stay in a unique treehouse or Airstream that isn’t super comfortable or luxurious. Because it’s all about the EXPERIENCE!

So when we create an experience for Buyers looking at your home online, they see everything they love about your home and during the tour, it’s easy for them to take action and write an offer.

That’s my goal whenever I represent any Sellers out there. I want to get top dollar in the shortest period of time. And do everything I possibly can to achieve that!

Next Week:

It’s all about Sellers! We’ll be taking a deeper dive into updates and repairs. Starting with a budget and timeline that works for you so we can capitalize on this 2019 selling season!