digital marketing for sellers Archives | DENVER'S LIFESTYLE AGENT

Digital Marketing for Home Sellers That Works. Get You Home Sold Quick w/ these Strategies.

This week I’m really really excited to share what digital marketing is all about in 2019 and how to get results when selling your house. This concept is based on the idea of starting where buyers begin their home search. Today Buyers are looking at home online via their phone, iPad, or computer.

When buyers start looking at homes online it doesn’t matter if they’re just thinking about purchasing or 100% committed. Buyers don’t want to answer someone door knocking with a new listing from the neighborhood. They’re not running to their mailbox waiting for the most recent just listed card. Buyers are going online to the MLS aggregators like Zillow, Realtor.com, etc. and searching for properties. They’re even setting up email alerts and notifications getting properties sent to them in real time as they hit the market.

Showcasing Your Home Online

All Buyers Start Their Home Search Online. It's the Easiest and Most Convenient Way to First Start Looking.

If we start where they start, we present your home online in a way that excites your target home buyer when they first view your home online. Our first impression should appeal to their lifestyle and speak to their needs. We want them to look at your property over and over until they schedule a home tour.

We create this Home Buyer Experience by taking professional photos that are 100% on point. Photos must be crisp and bright. Professional photos pop, and everyone knows if photos came from an iPhone. And especially when a house is not staged properly! As we have shared in previous weeks.

Ariel photos and property videos highlight community features and strengths of the property that speak to your target buyer. Getting buyers interested in your home happens by marketing photos and video of your property including the location and lifestyle of the surrounding area.

Targeting Your Ideal Buyer

Let’s say you’re home is located in Lower Downtown, to speak to your ideal buyer we will highlight proximity to Union Station, walkability, and descriptions like “pick a direction and you will find an amazing restaurant, yoga studio, or whatever you’re looking for!”

The same is true if you own a property in Highlands Ranch. Right? Highlighting recreation centers, open space, or access to residential amenities like shopping will attract suburban buyers. Think about your ideal buyer and narrow your marketing focus to speak directly to them.

When you speak to location and the lifestyle it begins to resonate with a buyer profile looking for that lifestyle and experience. With that Buyer in mind, we can design a marketing experience designed to pique their interest.

Doing this will push a Buyer’s hot buttons to take action and tour your property. It doesn’t stop at photos and video, so highlighting location and lifestyle in your property marketing description is just as important. Doing so gets people excited and most importantly get your home sold fast!

Targeting Your Ideal Buyer Gets Your Home Sold Fast

Tracking Home Buyer Behavior

How do we measure the number of home buyers excited about your home? It’s by watching the behavior of buyers in the marketplace looking at your property. For example, when we list a property on a Tuesday or Wednesday at 5PM I begin tracking the activity of the buyers looking specifically at your home before we begin showings on that Friday.

I’ll look at all the real estate aggregators to see how many views the property is getting. And how many people are saving your property online. Understanding the popularity of your listing online will set the tone during our first weekend of showings.

If we track buyer behavior we’ll understand the pace of that deal and how it’s going to go during our first weekend of showings. By listing on a Tuesday or Wednesday, it allows our marketing to trickle out into the marketplace and get buyers excited before showings begin on Friday. It allows us to reach the person that’s waiting for a “just listed” email. All the way down to the person who isn’t checking until the weekend is near.

By tracking the metrics we understand the pace of the deal and most importantly we understand what kind of leverage we have if we get an offer quickly. If I have one offer quickly and a lot of showings scheduled, we’ll need to respond in a way that doesn’t leave any money on the table. And tracking buyer behavior online allows us to know our negotiating position before we make a deal 🤝

Digital Marketing Starts Online and Targets Specific Buyers Searching for Your Property.

Why Digital Marketing Works

Everyone starts online because it’s the most convenient and easiest thing to do. That’s the importance of having an effective online marketing campaign because it’s 2019 and my attention is online and via my phone. And that’s the case for most home buyers.

Buyers are setting up custom email alerts and notifications on various apps getting new listings sent in real time as they are hitting the market. All of it’s feeding through the attention we’re giving our phone and our e-mail. Consumers are taking a very tailored approach to the results they are getting. That’s why we must start online and speak to the specific buyer looking for your home!

Today digital marketing is king…everything is online! And I want to encourage you to carefully consider how you sell in today’s digital world. If you want to discuss my digital marketing campaign please contact me. I would love the opportunity to sit down and chat!

Next Week:

This past month has been all about Sellers! We covered Updates and Repairs the Get Top Dollar for Sellers. Even How to Stage Your Home and why that flows into an effective Digital Marketing Campaign. Next week we’ll be covering How to Price Your Home in Today’s Market.

Today I’m going to talk about updates and repairs for Sellers and how I can help. In this post, I will be sharing actual experiences I’ve had with Sellers where I sit down and walk them through the home selling process.

First Thing’s First

When advising Sellers it starts with a budget and a timeline. If we start with the timeline we learn how much we can truly achieve in the time we have available. The time you have to work on your home after work, on weekends, or whenever that is, we want to make sure the timeline aligns with our overall plan.

Once we have a timeline established, that flows into an actual budget. That’s how much money we can spend on repairs to get the house 100% ready. When we talk about budget and timeline, we are starting to develop the overall plan for the Home Buyer Experience that we want to create, for them to be attracted to your house through our digital marketing efforts.

Digital Marketing Wins

Our #1 goal is to bring Buyers into your home, so when they walk in they are excited and want to take action to purchase it. Last week I shared the importance of digital marketing and how it’s king right now. All Buyers start their search by looking online. They aren’t doing open houses or talking to salespeople like me. They’re doing their own research to find out what they are interested in and if it’s even possible for them to purchase a home.

When people start online we must make sure digital marketing creates an overall experience designed to attract Home Buyers online first, then get them to tour your home, and ultimately make an offer.

Top Updates for Your Home

If a Seller has owned a Denver Home for more than 4 years, they have over $100,000 in equity. More importantly, Sellers are now getting curious about what that money could do for their life. Right? That being said Sellers also don’t want to have a massive budget to do a time consuming remodel of their home.

So to be able to capture the upside with speed and execution, here are what most Sellers are doing to get top dollar for their home in the shortest period of time.

For Sellers cashing out equity, these updates get top dollar and can be done quickly.

#1 Deferred Maintenance

The first priority is focusing on deferred maintenance. This is taking care of things like…caulking around the shower that has started to come up and it needs to be scraped and redone because of mildew. Another example would be paint touch-ups around the interior or exterior. This could also include raking river rocks that has moved after all the snow, raking up fall leaves, etc. Taking care of the regular maintenance required every single year to keep the house looking fresh and cared for. Deferred maintenance, that’s #1.

#2 Light Remodeling

Next on the list is basic remodeling. With this we really want to keep within the realm of small updates that make the most impact. Most importantly they don’t take a lot of time to complete. This would include things like all your smoke detectors. If they look yellow and haven’t been replaced for 5 or 10 years, replacing all of them is a minor cost and big impact.

Same thing for cabinet hardware, or doorknobs and hinges. Changing them out from brass to stainless steel or nickel makes a home really look nice for not a lot of money. Light remodeling includes all of the little things that really enhance the look and appearance of the house, like light fixtures, fans, etc.

You can expand the list to electrical outlet covers or dimmer switches. It can include anything that makes the home look more modern and Buyers will see attractive design versus work that they will need to do after closing. Thes little things go a long way because most buyers don’t want to do any work after they’ve closed! That’s why basic remodeling is super important.

The last item I will mention is interior paint. There are several approaches here, one would be to do paint touch-ups throughout the house. Like the doors, the trim, the walls. You can touch it up if it matches properly. It all requires a color that will support that.

Or consider doing different color walls or rooms. Whatever is going to create the most impact in your home based within your timeline. Because again, if we’re talking about an experience the homebuyer. They are going to walk in and if you’ve just painted, what’s it going to smell like, right? It’s going to smell like fresh paint! And people are going to be curious about what you did to the home. With all of these updates, we will be sure to highlight each one of them in our digital marketing. So it speaks to them in their online search first!

Updates to Your Home that Get Buyers Coming Back

Let Me Help w/ ALL of This!

I want to encourage all the sellers to let me help you with this process. Everything is fully customizable based on your home budget and timeline. And when I sit down with You I want to talk about the things specific to your home. Maybe in the bathroom, there’s a countertop and a sink that don’t look right. If potential a Buyer won’t like it we can discuss replacing it. Especially if it would only cost $2000 to repair and fix. And that would be money you get back after the sale.

These are the kinds of things we can drill in by walking through the house together and I can offer my advice. I’m happy to share with Sellers the updates and repairs that will get you top dollar within the budget and timeline that you’re considering.

Next Week…

As we continue to build on attracting the ideal buyer into your home, we’ll be talking about staging and interior design. I’ll be excited to share what that means and how we’re going to take action! Have an awesome day and talk soon!

Digital Marketing That Sells for Top Dollar