sellers Archives | DENVER'S LIFESTYLE AGENT

Today I’m going to talk about updates and repairs for Sellers and how I can help. In this post, I will be sharing actual experiences I’ve had with Sellers where I sit down and walk them through the home selling process.

First Thing’s First

When advising Sellers it starts with a budget and a timeline. If we start with the timeline we learn how much we can truly achieve in the time we have available. The time you have to work on your home after work, on weekends, or whenever that is, we want to make sure the timeline aligns with our overall plan.

Once we have a timeline established, that flows into an actual budget. That’s how much money we can spend on repairs to get the house 100% ready. When we talk about budget and timeline, we are starting to develop the overall plan for the Home Buyer Experience that we want to create, for them to be attracted to your house through our digital marketing efforts.

Digital Marketing Wins

Our #1 goal is to bring Buyers into your home, so when they walk in they are excited and want to take action to purchase it. Last week I shared the importance of digital marketing and how it’s king right now. All Buyers start their search by looking online. They aren’t doing open houses or talking to salespeople like me. They’re doing their own research to find out what they are interested in and if it’s even possible for them to purchase a home.

When people start online we must make sure digital marketing creates an overall experience designed to attract Home Buyers online first, then get them to tour your home, and ultimately make an offer.

Top Updates for Your Home

If a Seller has owned a Denver Home for more than 4 years, they have over $100,000 in equity. More importantly, Sellers are now getting curious about what that money could do for their life. Right? That being said Sellers also don’t want to have a massive budget to do a time consuming remodel of their home.

So to be able to capture the upside with speed and execution, here are what most Sellers are doing to get top dollar for their home in the shortest period of time.

For Sellers cashing out equity, these updates get top dollar and can be done quickly.

#1 Deferred Maintenance

The first priority is focusing on deferred maintenance. This is taking care of things like…caulking around the shower that has started to come up and it needs to be scraped and redone because of mildew. Another example would be paint touch-ups around the interior or exterior. This could also include raking river rocks that has moved after all the snow, raking up fall leaves, etc. Taking care of the regular maintenance required every single year to keep the house looking fresh and cared for. Deferred maintenance, that’s #1.

#2 Light Remodeling

Next on the list is basic remodeling. With this we really want to keep within the realm of small updates that make the most impact. Most importantly they don’t take a lot of time to complete. This would include things like all your smoke detectors. If they look yellow and haven’t been replaced for 5 or 10 years, replacing all of them is a minor cost and big impact.

Same thing for cabinet hardware, or doorknobs and hinges. Changing them out from brass to stainless steel or nickel makes a home really look nice for not a lot of money. Light remodeling includes all of the little things that really enhance the look and appearance of the house, like light fixtures, fans, etc.

You can expand the list to electrical outlet covers or dimmer switches. It can include anything that makes the home look more modern and Buyers will see attractive design versus work that they will need to do after closing. Thes little things go a long way because most buyers don’t want to do any work after they’ve closed! That’s why basic remodeling is super important.

The last item I will mention is interior paint. There are several approaches here, one would be to do paint touch-ups throughout the house. Like the doors, the trim, the walls. You can touch it up if it matches properly. It all requires a color that will support that.

Or consider doing different color walls or rooms. Whatever is going to create the most impact in your home based within your timeline. Because again, if we’re talking about an experience the homebuyer. They are going to walk in and if you’ve just painted, what’s it going to smell like, right? It’s going to smell like fresh paint! And people are going to be curious about what you did to the home. With all of these updates, we will be sure to highlight each one of them in our digital marketing. So it speaks to them in their online search first!

Updates to Your Home that Get Buyers Coming Back

Let Me Help w/ ALL of This!

I want to encourage all the sellers to let me help you with this process. Everything is fully customizable based on your home budget and timeline. And when I sit down with You I want to talk about the things specific to your home. Maybe in the bathroom, there’s a countertop and a sink that don’t look right. If potential a Buyer won’t like it we can discuss replacing it. Especially if it would only cost $2000 to repair and fix. And that would be money you get back after the sale.

These are the kinds of things we can drill in by walking through the house together and I can offer my advice. I’m happy to share with Sellers the updates and repairs that will get you top dollar within the budget and timeline that you’re considering.

Next Week…

As we continue to build on attracting the ideal buyer into your home, we’ll be talking about staging and interior design. I’ll be excited to share what that means and how we’re going to take action! Have an awesome day and talk soon!

It's Spring. Now is the time to sell your Denver Home.

Today I’m speaking specifically to Sellers. Why? It’s because the selling season has officially kicked off! It’s getting warm out, snow is melting in the mountains, the trees are budding, and flowers are starting to pop! This is important because it feeds into what Buyers are looking for.

When walking into a home they want to have an EXPERIENCE that draws them in and when they walk into your house they can easily say “YES” and make an offer. This time is year is critical because Mother Nature is there to support your home, the flowers are blooming, trees look nice and homebuyers are going to see what it’s going to be like in your home both on the inside and the outside. Plus the community that surrounds it.

Creating a Home Buyer Experience

How do we create that customer experience that makes a Buyer pay top dollar? It starts by focusing on interior design and staging. That means we are minimizing spaces and adding or improving the colors within the home that will make it pop. While also highlighting the TOP STRENGTHS of the house.

The same is true for updates and repairs. Focus on the repairs that are going to make the most impact without blowing your budget or taking on projects that will take a really long time to complete.

Creating a Home Buyer Experience is Digital Marketing Gold.

Why This Works…

When Sellers knock out the staging and interior design, along with the updates and repairs (no deferred maintenance) we are putting focus and highlighting the top strengths of the property. The photos capture the best of the home and the surrounding community in a way that Buyers will take notice. Mostly because the home shows well online and tells a story. And that is where all buyers are starting their home search these days. We are essentially going where the eyeballs are!

A badass digital marketing campaign, supported with a little bit of print will always drive the initial customer experience starting online. When we make a great first impression Buyers will show up excited and ready to buy this house or decide that it’s not for them.

Staging your home get's top dollar when selling.

Make Them Say YES or NO

With any listing, Seller’s want the feedback to be EXCELLENT every single time. You literally want the reason why someone doesn’t buy your house to be something that you cannot physically change, like location, not enough space, or bedrooms. Whatever that is for the buyer that they’re testing when they walk your house.

When we create this customer experience, it allows Buyers to take action and pay the price you’re asking or maybe even more if there’s a competitive environment in place.

Selling Your Home for Top Dollar

Putting in the work on the front end gets top dollar when you sell

For all the Denver Home Sellers out there, I want you to know that 2019 is all about digital marketing. It’s where all the attention is at. Buyers aren’t going to open houses or talking to salespeople to start their search. Buyers are starting online. Period.

By creating a customer experience that starts online you can build excitement and when a Buyer walks into your home they are literally going to validate what they expect to see and check the box to say “YES”.

I share this because unique experiences on Air BnB show us the importance of creating an experience that speaks to the guest. People are willing to paying high premiums to stay in a unique treehouse or Airstream that isn’t super comfortable or luxurious. Because it’s all about the EXPERIENCE!

So when we create an experience for Buyers looking at your home online, they see everything they love about your home and during the tour, it’s easy for them to take action and write an offer.

That’s my goal whenever I represent any Sellers out there. I want to get top dollar in the shortest period of time. And do everything I possibly can to achieve that!

Next Week:

It’s all about Sellers! We’ll be taking a deeper dive into updates and repairs. Starting with a budget and timeline that works for you so we can capitalize on this 2019 selling season!

Sellers Updating Your Home? This is How to Get Top Dollar